BMW, Audi and Mercedes-Benz have driven in the steepest discounts yet in the Indian luxury car market, a shift of gears forced by the sluggish sales that have reduced the race to the annual targets of these companies to a crawl.
The three carmakers and their dealers are together offering discounts of up to 15 per cent, or a whopping Rs 10 lakh, on some models, ET has learnt after checking out the market, as these companies are staring at a low single-digit growth after clocking 30 per cent annual growth over the past five years.
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