BlackBerry launched its mid-range Q5 handset on Tuesday afternoon in New Delhi, at a price of Rs.24,990
Why is this handset a big deal? Because BlackBerry's revival rested on
its all-new BB 10 software - but the only two BB 10 handsets that have
been launched so far have been priced too high to make a difference to
markets such as India. The Z10 came in at Rs.43k, and the
keyboard-equipped Q10, at a staggering Rs.45k price that was universally
criticized.
So while much of the world didn't get very excited about the Q5, India's mobile market has been very curious about it.
The Q5 is a much cheaper Q10. At just over half the price, it gives you
almost a Q10-like experience: the same software, in a cheaper package.
Where the Q10 felt premium and heavy, with aluminium touches, the
all-plastic Q5 is lighter, but feels sturdy - and is in fact easier to
hold than the Q10.
In deference to its much lower price, BlackBerry worked hard at
distinguishing the Q5, starting with the keypad. It borrows the old
Curve model's smaller but more-spaced-out keypad, making the Q5 look
older than the Q10. Unlike other reviewers, though, I find I'm typing
faster on the Q5's keypad.
The Q5's touch-screen has the same 3.1" square size and 720x720 pixel
resolution as the Q10's, but uses LCD (instead of the Q10's more modern
AMOLED), making it whiter if mildly less capable in bright sunlight. Yet
I found the Q5 touchscreen easier to use, for there's more space under
the screen, making it easier to swipe up - an action you use often, to
get out of an app.
So the two are well matched. The Q5 is slightly slower, but doesn't
feel sluggish. Both use dual-core Qualcomm Snapdragon processors and 2
GB of memory, but the Q5 runs at 1.2 GHz against the Q10's 1.5 GHz.
However, I didn't really load it with apps (there aren't that many
BlackBerry 10 apps yet, anyway). Web browser performance on both
handsets is terrible.
My one real disappointment with the Q5 is the 5 Mp (megapixel) camera,
down from the Q10's 8 Mp. The resolution doesn't really matter, but the
Q5 clearly has a cheaper sensor. Outdoor daylight shots are okay, but
indoor or low-light shots are mediocre, noisy. There's poor comparison
with, say, the HTC One's brilliant 4 Mp sensor, or even the old Phone
4's 5 Mp sensor.
My other disappointment is common to both Q5 and Q10 - the overwhelming
touch metaphor. You can't even make or end a call, or speed-dial,
without using the touch screen - which makes it a pain to call or answer
when driving. The old "call end" button was a great way to exit apps,
but now it's all touch. There's no "BlackBerry" key either, to give you
quick, context-sensitive menu options on everything - for instance to
quickly forward an SMS as an email.
Overall, though, the BlackBerry Q5 is very capable, and, compared to
the Q10, very good value. It matches the Q10 on many counts, and if you
can live with sacrificing the Q10's cooler look and feel, is the handset
to buy. If you want to buy a BlackBerry!
And therein lies the rub. There aren't all that many BlackBerry
loyalists. The Q5 isn't sexy enough to make users switch from Android or
iPhone. It isn't cheap enough to get low-end-BB users to upgrade from
their older Curve.
So we're back to the price. A Rs.25k price still doesn't give
BlackBerry a market-saver in India. It desperately needs phones in the
Rs.10-15k price range. Yes, there are those old BB 7 handsets, but they
are, well, old.
Still, the Q5 is good value, and all the more so because BB 10 no
longer requires you to pay for BlackBerry service. You just need a 3G
plan. This isn't great for the company - BlackBerry loses some of its
service revenue - but it's nice for the user. For now, this is the
handset I'm going to be using.